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View App Store and Google Play store listings in multiple languages

Written by Kees van Dieren

Localizing apps for countries and languages is a tough job. Many details need to be set correctly for every language and country. You can view the store listing in different languages for different countries in the browser by changing URL parameters. This can be used to find out whether you haven’t forgotten anything. And as a bonus, you can find out whether competitors have localized their app for markets you are interested in.

This has to be done on the desktop computer, as iOS / Android devices will open the apps, instead of the browser, to view the listing.

Check localizations of your app

Get an answer on following items:

  • Have all screenshots been localized?
  • Are in-app purchases translated?
  • Are marketing urls set correctly for the locale?
  • Does app have enough reviews and ratings to drive downloads?
  • Are prices in the local currency as expected?
  • Is the price correctly rounded for the market?

Analyse competitors and their markets

Using url parameters, you can quickly get basic insights in market position of competitors:

  • In which countries, competitors have not yet localized?
  • Which languages are used in the country? For example, USA has English and Spanish, Belgium has Dutch and French.
  • How many ratings and reviews do competitors have?

This info can help you to identify which markets you can focus on to build the market share of your app.

View app in multiple languages for the Apple App Store

The App Store has a number of url parameters in the url. The default url is indexed in Google search. Find the app in the App Store using Google search. For the app we use in this example, we search for Learn Languages with Emma App Store. This gives us the following url:

https://apps.apple.com/
us/app/learn-languages-with-emma/
id1495559011

We can manipulate the url with some parameters:

https://apps.apple.com/
{countryCode}/app/learn-languages-with-emma/
id1495559011?l={languageCode}
  • countryCode: two-digit country code to view app in. This is in the url, directly after ‘apps.apple.com’ part. This parameter is optional. It defaults to us.
  • languageCode: the two-digit code language code. This comes with the ‘l’ request parameter. If it is left out, it defaults to the most common language of the country.

Some examples of urls for our app Learn Languages With Emma:

View in Canda (CA), French language (fr):

https://apps.apple.com/ca/app/learn-languages-with-emma/id1495559011?l=fr

View in Canda (CA), English language (en):

https://apps.apple.com/ca/app/learn-languages-with-emma/id1495559011?l=en

View in Australia (AU), English language (en):

https://apps.apple.com/au/app/learn-languages-with-emma/id1495559011?l=en

View in Mexico (MX), Spanish language (es):

https://apps.apple.com/mx/app/learn-languages-with-emma/id1495559011?l=es

View in Germany (DE), German language (de):

https://apps.apple.com/de/app/learn-languages-with-emma/id1495559011?l=de

View in Belgium (BE), Dutch language (nl):

https://apps.apple.com/be/app/learn-languages-with-emma/id1495559011?l=nl

View app in multiple languages in Play Store

With Google Search, we search for: learn languages with emma google play. This gives us the url:

https://play.google.com/
store/apps/details?
id=com.tkl.app&hl=en

We can manipulate the url with some parameters:

https://play.google.com/
store/apps/details?
id=com.tkl.app
&gl={countryCode}
&hl={languageCode}

Parameters explained:

  • countryCode: the two-digit country code, in lowercase.
  • languageCode: the two-digit language code, in lowercase. Can optionally also specify a dialect.

All parameters are optional. Google determines default based on user locale of browser.

Some examples of urls for our app Learn Languages With Emma:

View in United States (US), Spanish language (es):

https://play.google.com/store/apps/details?id=com.tkl.app&gl=us&hl=es

View in Australia, language English, dialect Australia (en-au):

https://play.google.com/store/apps/details?id=com.tkl.app&gl=au&hl=en-au

View in Canada, language French (fr):

https://play.google.com/store/apps/details?id=com.tkl.app&gl=ca&hl=fr

View in Germany, language German (de):

https://play.google.com/store/apps/details?id=com.tkl.app&gl=de&hl=de

Google Play also has top-lists per country. For example, to view top selling family apps in Mexico: https://play.google.com/store/apps/category/FAMILY?age=AGE_RANGE1&gl=mx

App Store / Play Store links regarding multiple languages

Getting in touch

Have some remarks, or need help optimizing your store listing? Get in touch by sending an email to info@squins.com

Posted in:  ASO  Google Play  App Store 

Kees van Dieren, CEO

We've years of experience helping startups and scale-ups to work more efficient by creating apps that are fit their needs.

Let’s talk. We look forward to exploring the opportunity to help your company too.

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